Search Engine Optimization
I was recently informed by The Outdooress herself, a fellow blogger of all things fly fishing, that there were some things about The Unaccomplished Angler that were bothering her.
“Oh? Do tell…” I replied, standing with arms crossed and brow furrowed.
She went on to tell me that my blog was in need of some help.
Being insecure, naturally I lashed out in defense of my writing:
“Oh yeah? Well I’ve been told I write pretty good, and anyway – you’re stupider!”
After discovering that what she meant was not a frontal assault on my writing, but rather an observation from a technical standpoint that my blog had some shortcomings, I apologized for my abrupt retort. She accepted my apology and went on to calmly tell me about outdated versions of this and that and unavailable plugins and blocked permissions and broken RSS feeds and a whole laundry list of stuff that made me glaze over. As she rambled on in a manner that attested to the passion she has for tinkering under the hoods of websites, I began to go numb: I felt like a high school senior during their last week of Greek Mythology class. Admittedly I don’t have, or desire to learn about, the technical intricacies of tweaking and fine tuning the behind-the-scenes stuff that make blogs more effective in reaching their intended audience. SEO (Search Engine Optimization) and all that goes into captitalizing on a blog’s performance therein is all Greek to me. In my case, ignorance may have been bliss or a while, until one day when neglect eventually caught up to me and my blog imploded, leaving me with no recourse other than to walk away from the smoldering pile, never to look back on a brief career as a blogger.
Thankfully Rebecca not only pointed out the problems brewing, but more importantly she provided solutions. After a couple of days of troubleshooting and turning wrenches, which was likely more than she bargained for, The Unaccomplished Angler is now a finely tuned, souped-up, muscle car of a blog, ready to deliver mind-bending 1/4 mile performance, and optimal efficiency.
Think of it like a ’71 Plymouth 440 Hemi Cuda…
…with the mpg’s of a Toyota Prius.
At least under the hood. On the outside, it still looks like ’76 AMC Gremlin.
So, what does this mean for you, the loyal follower of The Unaccomplished Angler? Absolutely nothing. And that’s the way it should be. But for good measure, buckle up and hold on – I’m not sure myself what to expect.
Many thanks to The Outdooress – blogger, fly angler, and blog technician extraordinaire. I recommend that if you’re at all like me insomuch as you started a blog because you like to write and don’t know or care about what’s under the hood, give Rebecca a shout-out. She’s like your blog mechanic who can improve your air intake system, install headers and a free-flow exhaust and a performance chip so you get optimal performance out of your site. Heck, your blog may only need a new set of wiper blades and a quart of oil – so why risk poor visibility and a potential meltdown when The Blog Mechanic is only a click away?