fly fishing logos

Works in progress?

A few weeks ago I posted an entry in which the new Ross Reels logo was discussed. I’m not here to dredge that up again, I promise.

But it’s the time of year when new products are being launched and images rebranded. When I saw the logo for the brand new Sage the One rod I couldn’t help but draw comparisons to the new Ross logo.Ā  You don’t have to be a logo designer, though I happen to be one, to note the similarities. See for yourself:

 

 

 

I like Sage, and I like Ross. I have several Sage rods, and several Ross reels. I’m not going to say whether I like or dislike either logo, but I just wanted to point out that they’re each missing something. I’m sure the same designer didn’t do both logos, and I am quite sure the folks at Sage had no idea what the folks at Ross were planning and vice versa, which makes the similarities all the more uncanny.

Even though the Unaccomplished Angler was given a new logo this past year, I’m beginning to wonder if maybe I shouldn’t rethink the design. Maybe the Unaccomplished Angler is missing something, or maybe it’s not and should be?