chrysler superbowl commercial
Last year I dropped a subtle hint for the fly fishing industry to rally around Clint Eastwood, to lobby him to make a film that would unite and revitalize the industry. The industry was down in numbers of participants, which translates to lost revenue for those who make a living in one aspect of fly fishing or another. Fewer people fishing means fewer licenses being sold and less money for conservation programs. And we’re no better off today than we were at this same time a year ago. The blog entry in question, Fly Fishing Needs Dirty Harry, put the UA on the map, and subsequently put me into retirement. But after giving it some thought I refused to be a quitter and climbed back on the horse. Be that good or bad, here I am. But this isn’t about me.
It’s about fly fishing. It’s about America.
You don’t need the Unaccomplished Angler to tell you that Clint Eastwood moves people. Just look at his recent Superbowl commercial (can we even say that word–Superbowl? I think it’s trademarked, or something). Admittedly, I watch the Superbowl for the ads, and in most years the ads are pretty darn entertaining. This year they seemed rather lackluster, save for Chrysler’s spot which featured a gravelly-voiced Eastwood declaring, “It’s halftime in America.” Essentially Clint told us to pull ourselves up by the bootstraps and kick some ass. He growled at us to set aside differences, do what’s right and act as one. In 30 seconds, he united America and solved our economic woes.
This ad just proves what I suggested last year: Eastwood is the perfect choice to bring fly fishing together, to unite us for the better of all. If he can solve the economic problems facing America, he can sure as hell fix what ails fly fishing.
I hate to say I told you so, but if industry leaders had listened to me, it might well have been a different ad that aired during halftime of the Superbowl: instead of Chrysler, it could easily have been a fly fishing industry conglomerate speaking as one voice through Eastwood. While that didn’t happen, all is not lost–there’s still something that can be done to insure that fly fishing makes a comeback. My call to action last year may have fallen on deaf ears, but the industry can still listen to Clint. And you can listen to Clint HERE.
America needs Dirty Harry. And so still does fly fishing. Once again I am stating my plea to industry leaders: call everyone together for a round table. Get everyone in the same room, sit down, and unite as one voice. And let that voice tell Clint Eastwood that he is needed. Just one movie–to move us–to bring us toward salvation.
(Thanks to Sean Sanders over at Up The Poudre, for providing the title for this “movie”)